Everything downstream — the audience, the data, the deals — starts at the source. We work at the source.
Origin builds and runs the digital side of talent and entertainment brands: strategy, content, art direction and the operating system underneath it all.
The point of view
Most talent digital is run like a feed — reactive, thin, always one post behind. We run it like a business: a system that turns cultural gravity into audience, data and commercial value.
The system underneath the content: positioning, channel architecture, cadence, team shape and the access model that protects the talent's time while the engine keeps moving.
Mobile-first content engines built around real calendars — tours, launches, premieres. Short and long form, shot, edited and shipped at the pace culture actually moves.
Visual worlds that hold together across every surface — from brand-manual implementation to launch campaigns, shoots and the daily feed in between.
Channel launches, global livestreams, immersive events and first-of-their-kind drops — planned, produced and delivered end to end.
An immersive showcase of AR, avatars and digital collectibles for Meta in Lagos — four custom AR lenses, top-tier artists, and 300+ West African creators shown new ways to build.
Built @thefashionawards from zero: launch strategy, 100+ videos and a globally coordinated livestream featuring the industry's biggest names.
Social strategy and art direction for the relaunch of one of London's most iconic venues — translating Dixon Baxi's brand world into a living digital presence.
The British Fashion Council's emerging-talent initiative, captured across multiple shoots with TikTok — ten designers, photography and film distributed across TikTok and WWD channels.
About Origin
Origin was founded by Jamie Wallace, an award-winning creative digital director who has spent fifteen years running digital for global artists, venues and platforms — from Alicia Keys' touring content engine to Meta's creator programmes and the relaunch of KOKO Camden.
That experience became a conviction: talent doesn't need another agency posting on its behalf. It needs an operating partner — a team that builds the system, protects the artist's time, and compounds the value of every moment they create.
Jamie Wallace — Founder, OriginStart at the source